UScellular Continues Support for College Student-Athletes with 23 Name, Image and Likeness Deals
CHICAGO (November 27, 2023) – For the 2023/2024 college athletic season, UScellular is partnering with 23 student-athletes on Name, Image and Likeness (NIL) deals. The company is working with student-athletes at eight universities, including University of Illinois, University of Iowa, Iowa State University, University of Maine, University of Missouri, University of Nebraska, West Virginia University and University of Wisconsin. This builds upon the company’s NIL agreements in 2022/2023 where it supported eight students at two universities.
The NIL relationship with these student-athletes draws attention to the company’s Built for US brand campaign using the theme, Official Sponsor of Timeouts. The program includes student athletes' sharing videos and still photos on their social media channels. The content calls attention to healthier digital habits, including themes of taking a timeout for people and passions that are most important to them. In addition, in-person appearances from each athlete will take place throughout the UScellular footprint.
“NIL partnerships provide UScellular a unique opportunity to create a program that aligns to its values and gives a platform for student-athletes to tell their individual stories,” said Verchele Roberts, vice president of brand management for UScellular. “Sports are a great way to build strong connections with family, friends and community. While using technology can help us feel connected when watching a game, it shouldn’t be a distraction that keeps us from enjoying the experience. As the Official Sponsor of Timeouts, we’re encouraging everyone to focus on the game and life experiences with the people who matter most.”
The UScellular NIL program for the 2023/2024 season highlights athletes from a variety of sports, including baseball, basketball, cross country, football, gymnastics, ice hockey, soccer, softball, volleyball and wrestling. UScellular’s NIL-sponsored athletes include:
• Evan Manivong, Illinois men’s gymnastics
• Sydney Stephens, Illinois women’s soccer
• Cade McNamara, Iowa football
• Gabbie Marshall, Iowa women’s basketball
• Drake Ayala, Iowa wrestling
• Omaha Biliew, Iowa State men’s basketball
• Audi Crooks, Iowa State women’s basketball
• Josie Bergstrom, Iowa State women’s gymnastics
• Sophia Santamaria, Maine women’s soccer
• Adrianna Smith, Maine women’s basketball
• David Breazeale, Maine men’s hockey
• Noah Carter, Missouri men’s basketball
• Julia Crenshaw, Missouri softball
• Keegan O’Toole, Missouri wrestling
• Lexi Rodriguez, Nebraska women’s volleyball
• Chief Borders, Nebraska football
• Taya Skelton, Nebraska women’s cross country
• JJ Wetherholt, West Virginia baseball
• Zach Frazier, West Virginia football
• Kiana Lewis, West Virginia women’s gymnastics
• Izzy Ashburn, Wisconsin women’s volleyball
• Maema Njongmeta, Wisconsin football
• Chayla Edwards, Wisconsin women’s hockey
Fans can get in on the action by following UScellular social media accounts or the student-athletes’ Instagram, TikTok or YouTube accounts.
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has pledged to provide hotspots and service to help up to 50,000 youth connect to reliable internet. Additionally, UScellular has price protected all of its plans, promising not to increase prices through at least the end of 2024. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.