UScellular Named Winner of Competitive Carriers Association 2024 Excellence in Marketing Award
Palm Springs, Calif. (April 18, 2024) – UScellular has been named a 2024 Excellence in Marketing Award recipient by Competitive Carriers Association (CCA) at the Mobile Carriers Show.
Recognizing the most creative and imaginative marketing campaigns across print, broadcast, digital and social platforms in the mobile carriers industry, awardees were honored onstage April 18 at the JW Marriott Desert Springs Resort and Spa in Palm Springs, California.
At the show, UScellular was named the winner of the Radio Spot category for carrier members for 2024, chosen by CCA members for its campaign, “Built for US – Phones Down for 5 Challenge.”
CCA’s annual Excellence in Marketing Awards are given to exemplary submissions reviewed and selected by CCA members, and the CCA member campaign submission with the most overall votes is also presented with the People’s Choice Award.
“The creative submissions received in the 2024 Excellence in Marketing Awards program are the best examples of the talent and excellence our competitive carrier marketplace has to offer,” said Tim Donovan, president and CEO of CCA. “We’re delighted to showcase our Excellence in Marketing award winners and participants as the cream of the crop in the wireless industry and across the marketing field.”
The "Phones Down for 5 Challenge," is an invitation for people to take a phone break for 5 days, 5 hours or even just 5 minutes and reset their relationship with technology. It is part of UScellular’s “Built For US” campaign designed to lead the conversation around developing healthier relationships with technology.
“We’re honored to be recognized amongst our peers in the industry for a campaign that encourages people to take a break from their devices,” said Eric Jagher, senior vice president and chief marketing officer for UScellular. “We set out to spark a conversation – we know that the technology, and by extension our service isn’t the issue, it’s the fact that it has got out of balance. We saw a need to make a bigger impact in our communities by encouraging a reset moment to help everyone connect better with the people in their lives. Thank you to CCA and its members for recognizing our efforts.”
For more information about CCA, visit Competitive Carriers Association on the web at ccamobile.org.
About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $23 million in hotspots and service to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.
About Competitive Carriers Association
CCA is the leading association for competitive wireless providers and stakeholders across the United States. Members range from small, rural carriers serving fewer than 5,000 customers to regional and nationwide providers serving millions of customers, as well as vendors and suppliers that provide products and services throughout the wireless communications ecosystem. CCA’s Mobile Carriers Show will take place April 16-18 in Palm Springs, California. CCA’s 2024 Annual Convention will take place September 9-11 in Amelia Island, Florida. Visit ccamobile.org and on X, @CCAMobile and #MCS2024.