Senior Vice President, Chief Marketing Officer
As senior vice president and chief marketing officer, Eric is responsible for executing customer acquisition, retention and lifecycle programs that deliver customer and revenue growth and build brand loyalty in the highly competitive wireless telecommunications marketplace. He works collaboratively across all business functions to achieve business goals and ensure UScellular customers have a great wireless experience.
Eric has extensive telecommunications and marketing experience and a vast background in consulting for a variety of companies. Since joining UScellular in 2006, he has held positions of increasing responsibility across marketing, strategy and sales. Most recently, he served as senior vice president of consumer sales and operations.
Prior to joining UScellular, Eric was a senior consultant at Deloitte Consulting where he managed the company’s consulting for UScellular’s enhanced data products and supported other companies on strategy and operations projects across multiple industries.
Eric earned a bachelor’s degree in business administration from Washington University in St. Louis, and a master’s degree in business administration from the Kellogg School of Management at Northwestern University in Evanston, Ill.