UScellular Names Eric Jagher Senior Vice President and Chief Marketing Officer
CHICAGO – UScellular (NYSE: USM) announced that Eric Jagher has been named senior vice president and chief marketing officer. In this newly created role, Jagher is responsible for executing customer acquisition, retention and lifecycle programs that deliver customer and revenue growth and build brand loyalty.
Jagher has extensive telecommunications and marketing experience and a vast background in consulting for a variety of companies. Since joining UScellular in 2006, he has held positions of increasing responsibility across marketing, strategy and sales. Most recently, he served as senior vice president of consumer sales and operations.
“Eric’s industry experience, collaborative mindset and leadership ability make him a perfect fit to guide our marketing efforts as we look to increase awareness and market share in an incredibly competitive environment,” said Laurent “LT” Therivel, president and CEO of UScellular. “I’m excited to work with him in this new capacity as we focus on achieving our long-term business goals and providing an unmatched wireless experience for our customers.”
Prior to joining UScellular, Jagher was a senior consultant at Deloitte Consulting where he managed the company’s consulting for UScellular’s enhanced data products and supported other companies on strategy and operations projects across multiple industries.
Jagher earned a bachelor’s degree in business administration from Washington University in St. Louis, and a master’s degree in business administration from the Kellogg School of Management at Northwestern University in Evanston, Ill. He lives in the Chicagoland area with his wife and children and is an avid fan of all Boston sports teams.
About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier is building a stronger network with the latest 5G technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, promos and videos, connect with UScellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.