New UScellular Ad Campaign Paints Picture of Students' Struggle to Find Connectivity for Learning
Internet access is one of the most important indicators of success for youth. In October of last year, UScellular announced a commitment to help close the digital divide for youth by launching After School Access Project. Through this initiative, the company is pledging up to $13 million in hotspots and service to help up to 50,000 youth connect to reliable internet in UScellular’s markets. By partnering with eligible nonprofit organizations, the company will deliver free mobile hotspots and service to keep youth in need connected.
Today, UScellular is taking the next step to help educate millions of Americans about this important issue through a new TV and digital ad campaign.
The new campaign to support After School Access Project paints a stark picture of the reality that many kids face to complete homework away from school grounds. It places the viewer in the environments – noisy laundromats, diners and mall food courts – where youth have to go to access free Wi-Fi to continue learning outside of the classroom. The ads close with the commitment, “every child deserves the same opportunity to learn.”
UScellular remains more committed than ever to ensure that youth living in the 35% of households lacking any access to broadband service have the connectivity they need. Eligible nonprofit organizations can learn more and apply through the online application at newsroom.uscellular.com/after-school-access-project/.